Brand Story · 4 min read
Before you dive in
- JAYD uses premium Italian eco fabric on the outside and 100% PBT lining on the inside, most brands only do one
- Every design is tested by real swimmers, surfers, and ocean athletes before it goes to market
- Community feedback directly shapes fit updates, cut changes, and new styles
- JAYD is not fast fashion, shapes are refined over seasons and only updated when it genuinely improves the suit
- Every piece is designed by women who live in their swimwear, for women who want to feel unstoppable in the water
What fabric does JAYD swimwear use?
Not all fabrics are made equal. JAYD spent months testing materials that could stand up to chlorine, salt, sun, and movement, and still feel incredible on the body.
Every JAYD suit is made with premium Italian eco fabric on the outside, soft, durable, color-retaining, and built for serious use. Every suit is also fully lined with 100% PBT, a chlorine-proof material that holds its shape and compression through hundreds of training sessions.
Most brands only use chlorine-resistant fabric on the outside. The lining, the layer sitting closest to your skin, is typically where cheaper brands cut corners. At JAYD, the inside is built just as tough as the outside. Read more in the JAYD fabric guide.
How does JAYD test its swimwear before launch?
Every JAYD design hits the water before it hits the shelf. Our suits are tested by real swimmers, surfers, and ocean athletes who put them through tumble turns, wipeouts, ocean swims, and long training sessions, and give honest feedback on what works and what doesn't.
That process is what separates a suit that looks good from a suit that performs. It's not just about aesthetics, it's about what happens when you're diving in headfirst and your suit needs to stay exactly where it is.
How does community feedback shape JAYD designs?
JAYD doesn't just design for its community, it designs with them. Every review, DM, email, and piece of direct feedback feeds back into what gets created next.
Style updates like cheekier cuts, improved bust support, and refined strap lengths have come directly from the women who wear JAYD every day. If the community speaks up, the brand listens. That feedback loop is one of the reasons JAYD fits the way it does.
How does JAYD approach fit and sizing?
Fit is the foundation of every JAYD design. The cuts are built to hold you in, flatter your shape, and move with your body, supportive without digging in, secure without restricting movement, and flexible enough to handle every wave.
JAYD suits are designed with a performance fit, meaning they run more compressive than standard fashion swimwear. Many customers wear different sizes depending on their fit preference. Sizing up for a more relaxed feel is always welcome, the JAYD sizing guide has everything you need to find your best fit. For a deeper dive into how JAYD sizing works, read our complete guide to swimwear sizing.
Is JAYD Swimwear sustainable?
JAYD's premium Italian eco fabric is made from regenerated materials, using less energy and water than virgin fabric production. And because every suit is built to last multiple seasons rather than a few months, fewer suits end up in landfill. Longevity is sustainability, and that starts with getting the fabric and construction right from the beginning.
Why does JAYD not follow swimwear trends?
Trends come and go. A great suit doesn't. JAYD's shapes are refined over seasons, tested extensively, and only updated when a change genuinely improves the fit or performance of the piece. That's how you create swimwear women come back to year after year, not because it's the newest thing, but because it's the best thing in their swim bag.
JAYD is not fast fashion. It's forever swim.
Frequently Asked Questions
What fabric is JAYD swimwear made from?
Every JAYD suit is made with a premium Italian eco fabric on the outside and a 100% PBT lining on the inside. The outer fabric is chlorine-resistant, color-retaining, and built for serious use. The PBT lining is genuinely chlorine-proof, maintaining its shape, compression, and opacity through hundreds of training sessions. Most brands only use chlorine-resistant fabric on the outside and cut corners on the lining, JAYD doesn't.
What is PBT lining and why does it matter?
PBT, is a chlorine-proof fiber used in high-performance swimwear linings. Unlike standard nylon linings that sag, fade, and go transparent within weeks of heavy pool use, PBT maintains its structure and compression across an entire season of daily training. It's the detail that separates a suit that holds up through an NCAA season from one that's done by October.
Is JAYD Swimwear tested by real athletes?
Yes, every JAYD design is tested by real swimmers, surfers, and ocean athletes before it goes to market. Suits are put through tumble turns, wipeouts, ocean swims, and long training sessions, and honest feedback shapes what makes it to the shelf. That testing process is what separates a suit that looks good from one that genuinely performs under pressure.
Is JAYD Swimwear sustainable?
Yes, JAYD's premium Italian eco fabric is made from regenerated materials including recycled fishing nets and industrial plastics, using less energy and water than virgin fabric production. Beyond the material itself, JAYD's durability is a sustainability feature, a suit that lasts multiple seasons means fewer suits ending up in landfill. Longevity is sustainability.
Does JAYD Swimwear work for competitive pool training
Yes, JAYD suits are specifically built for high-volume pool training. The combination of a premium Italian fabric and a 100% PBT lining means the suit holds its shape, compression, and color through an entire season of daily sessions. For club swimmers and collegiate athletes logging thousands of yards a week, that durability is what makes the difference between a suit that lasts the season and one that's done by October.
You bring the energy. We'll bring the suit that keeps up.
Browse new arrivals - made to move, made to last, made for you. Or learn more about what goes into every JAYD suit in our fabric guide and our post on why chlorine-resistant swimwear matters.